HKR Kitzbühel
Generel Facts
K.S.C. Hahnenkamm-Rennen Organisations GmbH
- has been organizing the International Hahnenkamm races since 1930/31
- has been existing as a club since 1902
- has more than 9.400 members
- the main objective is to promote young athletes in alpine skiing, ski jumping, cross-country skiing, freeriding, ski mountaineering and snowboarding (some 150 to 160 children and youths aged 7-18)
- the top athletes of the K.S.C. have won the total of 53 medals
- organizes 20-25 competitions in each section in one winter
- publishes a magazine for members (4 times a year)
Sports
- competition in classical alpine disciplines as downhill, slalom and combination as far as additional competitions like Super-G since 1931
- yearly realization of the race as a part of the FIS World Cup series since 1967
- operated on two of the most spectacular courses called Streif (downhill) and Ganslern (slalom).
Economy
- The race budget is approx. € 8,5 mio.
- The turnover in Kitzbühel during the race is about € 47 mio.
- The revenues of the race:
- 35 – 40 % TV
- 35 – 40 % sponsorship
- 20 - 25% spectators
- 1 - 5 % others
- More than 1,450 persons are directly or indirectly involved in the staging of this event. 240 people build the commission. They are responsive for 40 % slope / 40 % infrastructure / 10 % office / 10 % others.
Media
- TV broadcast of the Hahnenkamm races since 1959.
- 580 media accreditations out of 30 nations each year.
- 45 TV stations and 30 Radio stations report on location.
- Worldwide broadcast in EBU countries, the USA, Canada, Japan and via Satellit to the southern hemisphere.
- Media coverage:
- a) only ORF Austria, downhill on Saturday, approximately 1,3 - 1,6 mio. spectators in average;
b) the television ratings in Austria, Germany, Switzerland, France and Italy within January 2008: 262 mio. spectators and 55.5 hours broadcast - The print analysis in the German speaking countries shows 6.000 stories about the Hahnenkamm race in January.
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