HKR Kitzbühel

Helly Hansen presents their new 2020/2021 collection


Helly Hansen invited trade press representatives to Kitzbühel for a presentation of their winter 2020/2021 collection. Philip Tavell (Category Managing Director Ski) from Norway and Michael Uhl (Global Marketing Director) presented the latest models, as well as the new "LIFA Infinity Pro™” textile technology.

HKR OK CEO Michael Huber said in his welcoming speech: "We are delighted to be working with such an experienced outfitter. We were able put the clothes through their paces for the first time last winter. You have to look at the clothing for the OC individually and respond appropriately to the individual working groups". He cited a few examples: "Early in the morning you have to work on the slopes which makes you sweat, then you stand on the side-lines during course inspections, training or the races themselves. You need specialised clothing for that,” said the OC chief. Huber continued, "We are also protagonists of the sport. OC members are sporty, enjoy skiing, going on tours and staying on the mountains, you need a good outfit for that."

Philip Tavell stressed the importance of the partnership with the Hahnenkamm Race, as well as with several national Alpine Ski racing teams:  "We learn from our partners and we also listen to our consumers and incorporate that feedback into product development". Comprehensive feedback is a decisive factor for Helly Hansen when creating new collections.

"LIFA Infinity Pro™” was also presented, a completely PFC-free, waterproof material with many other innovations in textile technology. It will be officially presented at the ISPO in Munich at the end of January.  It is a waterproof, breathable and environmentally responsible technology.  "The production process consumes considerably less water and requires no additional chemicals. There is no need for impregnated detergents for washing. The surface is permanently waterproof," says Tavell

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